Clare Waight Keller gave showgoers and seasoned followers of Chloé something different from what they expected to see for its Spring/Summer ’17 show. The clothes, although still as gauzy and romantic and frilly as ever, were sharper, more structured.
Keller described it as a new view on Frenchness and credited her new perspective to moving back to London. Sometimes one needs distance to see things clearly, and for Keller, it was a new sense of the Chloé customers’ competing good-girl bad-girl dualities.
There were childlike overalls with a bare back. And a simple white cotton laced top with undone laces at the sides.
There was also a new pant shape which balloons into the ankles, finished with nautical touches.
Big floppy bows on the shoulders on several looks looked girlish and sophisticated all at once.
One wouldn’t be surprised if SS17 ends up being one of Chloé’s most commercial collections to date. It was certainly one of the most beautiful.