Statement jewelry became a huge thing about 5 years ago. The trend then reversed, calling for smaller, daintier pieces. And yet, there are enough more-is-more jewelry lovers to make the statement piece a mainstay. After all, doesn’t fate favour the bold? Enter Dylanlex – reworked statement jewelry that goes the extra mile. The brand creates unique styles which would normally only be possible by combining several distinct pieces.
Dylanlex launched in 2012, and now the NYC-based jewelry brand has gained worldwide popularity due to Instagram. Founder Drew Ginsburg (below) essentially launched the brand on the social media platform, posting photos of her own collection of reworked bib necklaces to ascertain what works with her audience.
Dylanlex Founder Drew Ginsburg | Photo: thecoveteur.com
Formerly a fashion ready-to-wear designer, Ginsburg started designing her necklaces by layering, deconstructing, and reassembling jewelry she picked up on trips to Turkey, London, Tokyo, for a one-of-a-kind eclectic feel. She began lending her global nomad-type pieces to stylists, and quickly began to receive a stream of orders.
Photo: vogue.com
Each Dylanlex piece is hand crafted in NYC, using the expertise and craftsmanship of artisans gathered from across the globe, to create pieces that blend modern edge with the elegance of traditional techniques. Dylanlex necklaces are silver-plated and crafted from brass, copper, white bronze, and other mixed metals, plus hand-laid Swarovski crystals. Ginsburg designs each style on Photoshop before her team solders and finishes each piece by hand.
Photo: @sincerelyjules
Fans include everyone from CoutureLab’s Carmen Busquets and super-blogger Sincerely Jules (above) to Rhianna and Kendall Jenner.
Ginsburg has now expanded her trademark bib necklaces into bracelets and rings. For the truly bold, more will always be more, and we hope Dylanlex continues down this winning path of jewelry innovation.
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