Moda Operandi
LOCATION: NEW YORK
EMPLOYS: 250
CO-FOUNDER: LAUREN SANTO DOMINGO
INVESTMENT: 2011 - PRESENT
ABOUT MODA OPERANDI
Moda Operandi is an e-commerce platform transforming the way people discover and shop for designer fashion. Through its innovative mix of commerce and content, Moda allows women to shop for what’s new and what’s next in designer fashion from the world’s leading emerging designers and luxury brands. Founded in 2010, Moda Operandi's mission is to make it easy for designers to grow their businesses and consumers to realize their personal style. Today, Moda’s platform carries more than 1,000 brands and designers across fashion, fine jewelry and home, ships to 125 countries, and has raised nearly $300M in funding from top-tier global investors. For more information, visit Modaoperandi.com.
ABOUT THE FOUNDER
Lauren Santo Domingo is the Co-Founder and Chief Brand Officer of Moda Operandi, the only fashion platform inviting consumers to shop from designers’ complete runway collections prior to production.
As a former American Vogue editor, Lauren set out to create a platform that would allow women to shop from complete designer collections – a benefit only offered to editors or stylists at the time. In February 2010, Lauren co-founded Moda Operandi with Aslaug Magnusdottir, revolutionizing the fashion industry and the way women shop. The company now has 250 employees across eight offices globally, and has raised nearly $300m in funding from top-tier investors.
Lauren sits on the Board of Directors for Moda Operandi, and Save Venice Art Conservation, a non-profit dedicated to conversation of the arts in Venice, Italy. Regarded as one of the most influential women in fashion, Lauren was inducted into Vanity Fair's ‘International Best Dressed List’ in 2012.
Lauren lives in New York City with her husband and their two children.