ABOUT DESTREE

Founded in 2016, DESTREE first focused on the universe of hats before launching its leather goods and jewellery line a few seasons later. The duo formed by Géraldine Guyot and Laëtitia Lumbroso has been very successful and is pursuing its exploration into women's clothing with a ready-to-wear line, which has been presented in October 2021, during Paris Fashion Week. DESTREE has developed a strong identity, combining purity with singularity, whose irreverence will be found in the detail of a colour, in harmony via dissymmetry.

DESTREE tells the story of a colorful passion, a Parisian fashion that is different, drawing its beauty from the visual discrepancies it evokes and translates into its graphic and structured aesthetic. Conceived as an offbeat yet timeless wardrobe, it gives pride of place to noble materials, European craftsmanship and powerful colours, halfway between chic minimalism and post-modernism.

ABOUT THE FOUNDERS

Géraldine Guyot – Co-CEO & Creative Director
Géraldine studied at the Central Saint Martins College in London. She launched the brand upon her return to Paris. Today, Art holds a powerful place in her life and therefore is the core of DESTREE.

Géraldine has always been fascinated by accessories. Designing hats was the first step in her creative journey. After entering the leather goods arena, she launched a jewelry line and RTW more recently. Her talent is recognized by the fashion sphere and the buyers worldwide.

Laetitia Lumbroso – C0-CEO & Managing Director
Laetitia graduated from ESSEC MBA and from IFM in fashion management in Paris. After 15 years of corporate experiences, among them Givenchy and Dior, she decided to go for entrepreneurship. She met Géraldine and the tandem was evident.

Laetitia has the ability to structure product development, to source suppliers, to grow a business and to build financial plans – which is key for the coming challenges of the brand.