ABOUT PSYKHE AI

The first of its kind, PSYKHE AI is a personalization platform for ecommerce that uses machine learning and psychology to reorganise entire product categories based on a user’s interactions personality profile. Much like within Instagram, Spotify, and Netflix, PSYKHE AI’s heavy-duty recommendation engine ensures that consumers receive a completely personalized feed of products with style preferences aligned to their personality profile, particularly within large retailers with an inherent discovery problem. PSYKHE AI uses the Big 5 model, the most respected personality-trait framework within psychology, which has known correlations with style preferences, thus connecting products with their natural consumer. PSYKHE AI has granted patents for its AI models in the United States, which are pending in the United Kingdom and internationally.

ABOUT THE FOUNDER

Anabel Maldonado is the founder and CEO of PSYKHE AI, a personalization platform which enables retailers to AI-merchandise per-consumer using psychographics and machine learning. A US patent-holder and speaker with a background in neuroscience and over a decade in luxury, Maldonado is a pioneer in the field of fashion psychology, which explores why humans are drawn to certain aesthetics, and also founder The Psychology of Fashion media platform. Maldonado has appeared on panels worldwide and written for The Business of Fashion, T The New York Times Style, Marie Claire; has been quoted in a number of international publications including Financial Times, O The Oprah Magazine, Women’s Health, Vogue Spain, Vogue Italia, and Women’s Health; and worked with a number of luxury brands. Maldonado’s book about product psychology is currently in submission.

CONNECT WITH PSYKHE AI

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